Psychological balance - the key to successful price negotiations.doc

Psychological balance - the key to successful price negotiations Price is the core business the most part of the negotiations, the negotiating parties (with two or more parties) can reach a mutually acceptable price will determine the success of the negotiations. Success of the talks means that negotiating parties to open out of each other’s conditions are acceptable in their own context, and that one’s own side in a given condition to achieve his objective, which means that a win-win. However, a win-win negotiation process is complex and difficult, it is because the negotiating parties want more from each other, where purely monetary benefits, but also always thought that the current out of the conditions are not the most favorable. Of course, the negotiations will not continue this endless, or what has become difficult to talk about. At the appropriate time, the negotiating parties will still shake hands, this is the right time to the parties to the psychological balance. So, win-win negotiation is to reach all of the psychological balance. To achieve a win-win negotiations, we must know how willing, we first need to do is analyze the situation, a wise choice. Without negotiation there must be competition, we the seller, for instance, in the fight for customers in the process is bound to have a lot of competitors. , Including their own, including competitors, we have to know ourselves, clear themselves and their opponent’s strengths and weaknesses, it is best to make a SWOT analysis table. If the customer choice in deciding a key item in their inferior opponents, and no can make up for the absolute advantage, then participating in this competition, the likelihood of success on the small, should make a decisive choice to give up, rather than blindly into . Of course, the right who make this choice for all the obstacles, but to no avail input is more than worthwhile. The analysis and selection, the following entered a substantive phase of negotiations with clie