Promoters management and the rule of man or the rule of law-.doc

 PAGE \* MERGEFORMAT 7 Promoters management and the rule of man or the rule of law? In the modern terminal is king of the market economy, Promoters, as contribute to the final sale of a barrier, their role has become increasingly evident. Moreover, with the homogenization of products becoming increasingly serious, terminal sales to highlight the importance of Promoters. At present, there are already a growing number of manufacturers and merchants have recognized the importance of the promoters to enhance the management of Promoters: they put into their company’s system of promoters to give the identity of full-time staff to provide professional training , has also developed a lot of regulations. However, most of the promoters of the company’s management effectiveness is not satisfactory - has spent a considerable effort to build Promoters team, but the team members are always change inside the building is always running in place. How can we build a relatively stable, the fighting ranks of powerful promoters do? In my opinion, still have to in the management aspects. Currently, promoters are regulated primarily in two ways: the rule of man and the rule of law. Then the two compare? Characteristic Analysis of Promoters Promoters is a relatively unique marketing groups, their culture is not high, age, basically too large, mostly women, in order to make money as a top priority, very few people for their future development has a clear goal. In particular, the last face that will determine their brand loyalty is not high, were highly mobile. Because their culture is not high, so accept the company’s ability to receive training, when there is lack of product knowledge, sales skills, learning needs to spend considerable energy. Because most promoters are middle-aged women, their requirements are also low - make a little money to add home, they care about most is family, so the positive nature of the work also has enough. But also to participate in training activi