Professionals need to build a personal brand.doc

 PAGE \* MERGEFORMAT 10 Professionals need to build a personal brand From ‘bow-tie had’ remembered The bow tie Tsang Hong Kong chief executive as its uncontested news media attention and has become a hot topic of discussion, and with the spread of the discussion has become a symbol of the chief executive. Is said to have been the chief executive has more than 100 kinds of bow tie, but also very particular about the use of attentive people feel that the tie can be played, Mr Tsang expressed his state of mind at the time, thus ‘bow-tie had’ image, not only in Hong Kong, moments are also well known in mainland China. ‘Bow-tie had’ not only become a symbol, but also demonstrates the owner’s personality style, at the same time reflects the owner’s human colors and values. This is the brand, when political figures to explore the philosophy of Mr. Tsang, as a marketing person, we should be concerned about who the chief executive of the brand concept, so that the brand to succeed in life help. Today, for products to personification in order to establish a strong brand for the company has become the decisive significance of the market the general consensus; natural face of today’s living environment, working environment and human environment, personal branding for the individual significance of its success should also pay attention to. Environmental requirements to shape personal brand 1, talent buyer’s market and career freedom of choice. Spread of education and vocational training increased, except in a very small number of jobs and career, the average career gradually become a buyer’s market, increasingly fierce competition for talent, while the free flow of people and to choose exacerbated by the level of competition. To many people in the exposed Tau Kok, must be to attract the eye, cause for concern, to stimulate interest in the special skills or characteristics. 2, subject to style leadership structure change. Vertical leadership structure is being changed