Private Road Survival - How to Win the terminal small liquor brands to compete.doc

 PAGE \* MERGEFORMAT 15 Private Road Survival - How to Win the terminal small liquor brands to compete Yesterday scenery is no longer Difficult to face the harsh realization China’s economy is in the latter era of excessive competition, which means moving from brand to brand the era of strife over the era of monopoly. A monopoly in the liquor industry, the brand has also been emerging trends, such as the Liquor Maotai, Wuliangye, Jiannanchun, beer, Budweiser, Heineken, Qingdao has become a high-end brand, the relative monopoly of these large scale, high quality, thoughtful service , image good, well-known brand, increasing customer loyalty, and gradually showed a strong competitive advantage. Large KA shops, special A level and above or night games end restaurants and even small retail shops are all assigned to the choice of the brand more and more critical, high slotting allowance so that small and medium brands are deterred by the poor sales growing small and medium brands constantly included in the next frame black, their living environment is getting worse, and there are many medium and small brands in fierce competition be eliminated. In contrast, domestic and foreign well-known brand in particular, is the industry’s top three brands, such as Maotai, Changyu, Budweiser, etc. KA stores in large barriers to entry, while diminishing, because they have a growing group of consumers to enable them to face KA backs more and more straight, strong consumer demand for KA forced aside your traditional moves. The scenery of the past is no longer the face of harsh reality, small and medium wine brands not help all sorts of feelings, to survive go? Is complaining about the terminals and customers do not believe in injustice and die, or another way to make a comeback? Ideas did not decline as long as the More solutions than problems In fact, success and failure is a step away, as long as the ideas did not decline, more solutions than problems. Let us analyze