Purchasing Guide how to enhance their sales capability and case analysis.doc

 PAGE \* MERGEFORMAT 12 Purchasing Guide how to enhance their sales capability and case analysis Purchasing Guide how to enhance the level of their own shopping guide First, to master product knowledge and selling points To become a first winner to be an expert. Purchasing Guide as one of the basic skills, we must first grasp the selling points of products (including the need to master the relevant corporate culture), and tap the selling of products distinguishes (as long as the intention to look for can always find), and then ‘to long than short ‘(that is,’ to have long, shorter than the person ‘, this is the reality of market competition, of course, speak to master certain skills, must not be malicious competing brands), we only have to do specialization in order in the cruel to compete successfully and create a good sales performance. Second, identify what is good customer As a Purchasing Guide, face every day competition is very fierce, and in some brands especially in a large number of supermarkets. So, how to rush the store in passing through the ‘identify what is real gold’, to quickly identify who today must be to buy goods, which are potential customers, which is just casually look at what other manufacturers or distributors of ‘undercover informants’ , requires Purchasing Guide accumulated, he learned to ‘good eye’, and then decisively to seize the opportunity for different ‘customers’ (broadly defined to are off) to take a different response measures, and ultimately’ not only to sell goods decided to make propaganda, but also kill the ‘undercover’’effective marketing. 3, can grasp the needs of potential customers Seized the right opportunity, the next step is for the real customers, how to find out as quickly as possible to their needs. Accurately identify the real needs of the customer, after, they can be ‘tailored’, ‘hold on the key’ to ensure that each customer can be satisfied. Fourth, good touch customer’s emotion accurately identify the