Purchasing Guide- Using turn on and Yu Bo.doc

 PAGE \* MERGEFORMAT 6 Purchasing Guide: Using ‘turn on’ and ‘Yu Bo’ Appliance retail terminal is a battlefield, there are many pitfalls, there is always tomorrow slings and arrows. How to handle the competing brands with the relationship? There is no eternal enemies and friends, nor all of the enemies and friends. For their own survival, ‘turn on’ inevitable, ‘Yu Bo’ is inevitable, the key is skillfully ‘turn on’ and ‘Yu Bo’ a good grasp of the various relationships, which compared with a shopping guide for comparing the Purchasing Guide eloquence is more important. Tactical one: others do not have, people have my fine Brand competition in the retail terminal, mostly competing with each other, diametrically opposed to the mutual consumption of warfare, the highest realm of Morrow detached low-level war of words and focus on their own, and avoid weaknesses, with strength and action came in front of the brand. Some retailers because they are not a focus on the implementation of extensive management in the category, there is no clear direction of the main push. In such a ‘big pot’ type of relationship under the brand, focusing on their own will be easier to ‘stand out’, come to the fore. The terminal is detail-oriented contest, who make more refined, more detailed, who will be able to dominate. Therefore, to be in an invincible position in the competition, Purchasing Guide must also be many must first check their own work, such as the display is not more reasonable, presentation is not even in place, products, how to be more easily acceptable to people and so on. Only under the premise of those ready to try to steal someone else’s share. Tactics 2: See the temple burning incense, Qiao Pan Gaozhi In addition to the details of carrying out our brand management, and handle the relationship with the mall is also crucial. Director of Operations of shopping centers or promotion shopping guide in charge of the trust first, followed by the right product and brand g