Pure fruit juice fruit juice market the last a feast.doc

 PAGE \* MERGEFORMAT 9 Pure fruit juice fruit juice market the last a feast Juice competitive firms turning to a pure fruit juice Market concentration in the juice of many front-line beverage brands such as Wahaha, Huiyuan, Coca-Cola, Pepsi, uniform, Master Kang, Lulu, etc., in which an integrated unified market share of 24.39%, board title of the place, Master Kang nearly 4 percentage points a slight advantage over Huiyuan, ranking second. As the big brands fierce competition, making foreign brands is difficult to enter the fruit juice drinks market, while increasing transparency in the price of fruit juice drinks (mainly fruit juice beverage products prices in the 2-2.8 yuan / bottle), with the profits of manufacturers and distributors in the constantly thinning. Search for new profit growth point, become a business imperative in high-end positioning, nutrition and health of pure fruit juices become a primary concern of the hot spots. Huiyuan is the market leader of a group of pure fruit juice, fruit juice, as China’s most competitive brand of Huiyuan 90 years from the beginning of the last century has been to cultivate a pure fruit juice drinks market. However, with the rapid development of fruit juice drinks market, Huiyuan to the main focus on the real series of PET on the market for inputs of pure fruit juice significantly reduced over the past two years, Northwest China Huiyuan In addition to outside the rest of the market dominated by a unified, Master of the partition. Huiyuan in 2005 in addition to strengthening the involvement of the True family, once again turned to pure fruit juice. Aseptic paper packaging, as a necessary complement to, in December 2004 listing of the 330ml quickly Huiyuan 100% pure juice PET packaging products, and launched at the end Family Pack 1.25l of pure fruit juice PET packaging products; Huiyuan will be launched in 2005, 330ml loaded Vega 100% fruit and vegetable juices. Huiyuan is played during the Spring Festival the