QC deli sales Diagnosis.docVIP

QC deli sales Diagnosis QC, namely, product quality management method, which in industrial product quality control has been widely applied, then, QC technology can in a commercial enterprise marketing management to display their power? Writer in assisting the Jinzhou City, Jinhua deli store marketing management During a trial use of control charts, Pareto Chart, line diagrams, causal maps and schedules, and so simple and practical measures QC techniques, the use of result was encouraging. 1, using control charts and found that problems Kam Wah major distribution store deli sausage class, cooked chicken classes, cooked meat and miscellaneous cooked food products, is the Jinzhou City, one of the eight cooked food outlets. Its average monthly sales accounted for eight cooked Jinzhou dealership about 15% of total sales and the highest 19%. However, from the September 1995 start of sales of deli landslides. Figure 1 is based on the deli in 1995, the monthly market share of the market draw control charts. The figure of 15% of the centerline. With 12% for the next control line, with 19% of the super-standard lines (also known as the Line of Control). Generally speaking, if the market share of around 15% of the fluctuations can be regarded as a normal random fluctuations; if several consecutive points near the control line under the 12%, indicating sales of existing problems, market share has jumped out the possibility of the next line of control; If there is less than 12% of the phenomenon is illustrated in a very serious problem; if the market share of close to or exceed the standard across the line, is illustrated in an excellent sales, time to sum up experience, to be consolidated. Figure 1 shows that the 19 month market share has been close to the next control line, 10 months and l1 months of market share is already down to the next control line. This shows that the sales of a serious problem. Second, the use of line diagrams and Pareto found that the main issues