Puer tea market opportunities for incremental point.docVIP

 PAGE \* MERGEFORMAT 15 Pu’er tea market opportunities for incremental point April 12, the Fourth China International Tea Fair (hereinafter referred to ‘Tea Fair’) in Kunming International Convention and Exhibition Center opened in the second half of 2007 has experienced a huge market impact and in 2009 the global financial crisis deepens under the double impact, the majority of the sales effect of participating enterprises are generally not ideal. Most tea companies to reach consumers mostly still stuck in the Tea Trade Fair and Exhibition, I think the tea market, there is an incremental opportunity to point the following aspects: 1, development of new products Pu’er tea in six of the more special, except with the goods, like other tea drinks and health care functions, because in the appropriate storage conditions, Pu’er tea has a ‘gets better’ characteristics, it also has the function of investment in collection . Another special-resistant bubble tea, green tea, usually only 3-4 bubble bubble, but bubble tea to soak about 20, so some people think that green tea is faster consumer goods, while the tea can not be considered consumer goods fast. Pu’er tea of conventional packaging is 357 grams Seven tea cakes (a 15 kg, 6 per tube, each tube seven tea cakes known as ‘Seven tea cakes’, a total of 42 cakes, each cake 357 grams), the product form of relatively homogeneous, even if the a person drink every day, generally a person can only drink one cake a month or so tea. At present, the Chinese tea in the world is an area first, production second, third exit, earning fourth. While the tea is the national drink, our tea-drinking population, accounting for about 20% of the country’s population, per capita tea consumption is about 0.33 kilograms, but the global per capita consumption of 0.5 kg, China’s per capita consumption is ranked No. 30 in the world, tea tasting consumer groups is even less, these factors restricted the tea market. Therefore, the need to devel