Proposition on Chinas media marketing of the three false assumptions.docVIP

下载本文档

3
0
约5.32千字
约 5页
2017-05-05 发布于浙江
举报
版权申诉

Proposition on Chinas media marketing of the three false assumptions.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

Proposition on Chinas media marketing of the three false assumptions

Proposition on China’s media marketing of the three false assumptions In 2003, China’s largest newspapers experienced a decade of reform, in 2003, has also become China’s TV’s ice-breaking year, the Chinese media marketing era has arrived, but the Chinese media, marketing concepts and level of marketing is still primary. According to our own definition, the Chinese media have generally experienced a from the ‘content-based product business model’ to ‘advertising products business model’ of the conversion process, however, in this process, a considerable portion of the media lost its direction. Today, whether it is television, newspapers, or magazines, and even broadcast media within the network so that some deep-rooted old marketing concepts are still affecting our media marketing personnel, advertising operators, content producers, media, high-level leadership, while the these ideas are often based on some false assumptions formed, these false assumptions is enough to allow each one to go the media more than enough detours and pay adequate price. Competitors ‘fixed-point catch-up’ can be successful Too many media and businesses believe that a comprehensive study has been successfully rivals the various ‘experiences’, pointing beyond the one by one break to be successful, and this is so-called ‘bar theory’, this theory appears to be a very logical, and However, in practice, whether in business or the media, the lack of successful examples, but examples of failure abound. In the television industry, the Hunan TV’s entertainment programs have been successful, the whole country off the ‘entertainment hot’ but almost no media in entertainment than TV, Hunan Satellite Television. In the newspaper industry, Xi’an, newspaper, newspapers are in the ‘China Daily’ to implement fixed-point catch-up, but no one newspaper actually been successful. On the contrary, those who succeed in the media and enterprises are set up through the establishment of difference rather th