Proposed Jahwa give up their double-mei Trademarks.docVIP

Proposed Jahwa give up their double-mei Trademarks Two days ago, China Business Daily News reporter interviewed Mr. Chang asked Mr. Chang’s view of the pairs of sister, Mr. Chang to right Jahwa pairs of sister brand, announced the following constructive comments in order to do so to explore. Abandon the ‘two-mei’ trademark TWO GIRLS pairs of girl’s brand name is one of China and local Chinese and English name, is not conducive to doing global brand image of the bearer, Mr. Chang was proposed to abandon. Some of the brand essence should be death rather than back from the dead, such as the United States, Eastman Kodak in the digital era should retire or die, rather than continue to follow Kodak’s trademark to do digital cameras. This price is Kodak’s worldwide each year these factors are now more than 200 million. Kodak’s consumer awareness is too deep, and is not a good team and marketing From EMKT. can change. Kodak’s right to retain the Kodak company, launched a new brand in embracing the digital era and the establishment of a new digital camera brand. Similarly, pairs of sister too, its historical mission has been completed, not the task of carrying Jahwa by wishful thinking. To create and establish a new brand is more than the prospect of the so-called resurrection. Start with fragrance category Shanghai Jahwa If you are not using the soap as a gimmick to Huyou media, the new luxury brands to use soap as the main category would be very wrong. Because, like soap and pagers are about to disappear and a low-cost category, are not suitable for luxury. Of course, many people will ask, over 60 diverse Evian water, why can not 300-odd soap? Because water and healthy food, water or milk, can do high-end; but cleaning supplies will not work because housewives are unwilling to spend money even further injustice money to clean clothing. Moreover, many of them wealthy Please nannies, or dry cleaning, and perhaps the world’s people who got a little older, or are wi