Pu Quan Beer Marketing Planning.docVIP

 PAGE \* MERGEFORMAT 11 Pu Quan Beer Marketing Planning Abstract: The marketing planning from a product analysis, market analysis, opportunity analysis to explore the respective advantages and disadvantages of Pu Quan beer there, according to the existence of the advantages and disadvantages of marketing strategy for the Puquan indicate the direction of beer. Keywords: Product Analysis Market Analysis Marketing Strategy 1 Puquan Beer Product Analysis 1.1 Price analysis of the current price structure is a beer Puquan 1.50 - 6.00 RMB price between the space, is a low, medium and low, mid-range products, markets a broad, consumer crowd huge crowd of beer to consumers where the largest and the largest number of types of consumer products, the market huge, unlimited potential. 1.2 Product quality analysis Puquan beer production technology structure is the low quality of products, high-grade co-exist. Traditional, low-end beer is the most popular of consumer goods, the retail mainstream beer, each manufacturer of quality indicators for very little difference; traditional low-end beer is also a promotion, price, marketing efforts to influence product sales, product type; Upgrade Products is well-known manufacturer of high-grade beer beer at the same level of technology products, there is no difference in the quality of product technology, but the price is mid-range price. 1.3 Analysis of the mainstream of consumer taste of beer flavor, with all competitors the same quality and technology products similar to, but its price is low, so the market premium relative to other brands of beer of a fungible nature. 2 Puquan Beer Market Analysis 2.1 Zibo region as a whole beer consumption market situation characterized by: ① middle and low consumer market are available. This is the prevailing market realities, is any kind of consumer goods manufacturers have not ignored the market, a huge base, consumer astonishing, but also Chinese and foreign businessmen juggling vari