Qiao take the bandwagon.docVIP

 PAGE \* MERGEFORMAT 5 Qiao take the ‘bandwagon’ Qiao take the ‘bandwagon’ Case: There is a hypoglycemic agents, treatment was very good. The first launch of this product is a logical business in this field has become the leading brand, the company launched a 5mg tablet formulations. Through a wide range of academic promotion, product not only has a good reputation, with annual sales have more than 100 million yuan. At the same time, its strong brand position to a successor who has also set up a strong barrier. Sure enough, since there have been many imitation of the business, but they can not pose a threat to the leadership of the brand, annual sales have never been able to break one million yuan. These enterprises have adopted strategies such as price wars, but all with little success. Soon after, however, there is a company suddenly come to the fore, and annual sales quickly reached 50 million, making it the second brand in the field. What is the enterprise ‘trick’ it? In fact, to say very simple. The extension agents in the promotion of enterprises found in the original leading brand has a weakness, that is, a single dosage form. Clinical diabetic hypoglycemic agents to adjust the dose of 2.5mg as the unit is carried out. This patient adjustment, can only rely on hand-Breaking receive half tablet to use, so that the shortcomings are not an accurate one, two is inconvenient and the third is unsanitary. As a result, this company immediately launched a 2.5mg of products, and promotion of efforts to facilitate the adjustment of doses of this prominent selling point, and thus prompt access to a success. Analysis: On the market, follow-up brands like eating the leading brand’s market share, certainly not an easy thing. As the leading brand names are the first to enter the market, has occupied the first-mover advantage, while the treatment-related concepts, knowledge of drugs and drug use are also introduced to the line from this company doctors, and they nat