Qiao conception of their heart attack - Y Brand news public relations plan in the annual.docVIP

 PAGE \* MERGEFORMAT 22 Qiao conception of their heart attack - Y Brand news public relations plan in the annual I. Introduction Era of integration into the global economy era of the rapid development of China’s automobile industry will also be China’s auto repair test equipment industry into the fast lane of development, China’s automobile maintenance test equipment industry now seems to be ‘scenery here is fine’! Vice chairman of China Machinery Industry Federation, honorary president of China Automotive Industry Association, Mr. Zhang Xiaoyu in the Y brand mentioned in a forum sponsored by: China’s auto market offers enormous marketing spending power, in recent years, the domestic car ownership per year are 18% of the rate of increase, however, the rapid development and prosperity in this behind lurks the next few years the pattern of the fierce market competition. In Europe and the United States and other powers in the automotive industry automotive industry chain ‘profit pool’, the vehicle sales, spare parts supply 20% of the profit each, while the automotive after-market will occupy more than 50% of the profit distribution. After seeing the Chinese auto market has an extremely broad market prospects, the international and domestic enterprises have to seize the market resources. But as a whole, especially the domestic industry itself is not long development time, development is extremely uneven, the entire industry, regardless of the core products, research and development, marketing, channel management does not improve, the market is more chaotic, leading the industry into the a full range of market competition war between the various enterprises in order to win short-term market share, competitors, frequently flaunted the fight against low-level price war to maintain their market share, and even between enterprises in order to strive for customer resource salesman blows matter is also endless. Y brand began in 1992 in the domestic operations, is the