Quartet hegemony strategy.docVIP

 PAGE \* MERGEFORMAT 9 Quartet hegemony strategy Now, marketing, business concept has been widely accepted as companies ‘inevitable philosophy’. However, due to social and market environment changes, various economic and non-economic factors, business marketing, face an even more complex and more difficult to overcome. These difficulties mainly in the following four areas: (l) protectionism, how companies enter the market has become the most important issue; (2) to enhance awareness of environmental protection of consumers, forcing businesses to adapt to new demands on how the concept; (3) face resource The shortage of high-profit enterprises to obtain the kind of strategy should be taken; (4) promotional costs have been rising, while the relative reduction of profits, business should be how to change the marketing. For these are increasingly difficult to restrict the development of enterprises, just use ‘to meet customer needs’ of the traditional marketing has clearly satisfied, it must encourage enterprises to adopt new marketing strategies, from the current perspective of the development of political marketing, social marketing, shortage of resources low-marketing and relationship marketing are gradually on the rise, is valued by businesses. These marketing strategies are characterized by a stronger social awareness and focus more on long-term interests of enterprises, the means to take more proactive. The following were to talk about these types of marketing strategy. One, the political marketing, is the basis of environmental change in the market to generate strong non-economic means, which uses a powerful government forces to overcome market barriers, to rely on the enterprise itself is difficult to achieve. In modern society, and political intervention in the economy strengthened, re-emergence of trade protectionism, social, and political factors impact on the economy growing, the market greatly increased both tangible and intangible barriers, the ma