Questioned the first public relations #8226; advertising second.docVIP

 PAGE \* MERGEFORMAT 4 Questioned the first public relations #8226; advertising second A few years ago, Al #8226; Rees lt;lt;PR first ad secondgt;gt; in the country had become a best-selling books, and even public relations industry hailed as the Bible, many people entering the PR industry must-see, the importance of public relations is to enhance to an unprecedented level. especially the book metaphor: Advertising is the “wind” in the hope to force into the consumer’s mind, the more powerful the wind, the more we resist such information. “PR” is the sun, moistening Fine silently sneaked into the mind of consumers, so the PR first, advertising second. This story has been circulated to many public relations practitioners, was repeatedly told customers to do public relations it! But I PR first, advertising second has a different view. Indeed, today’s consumers no longer believe in advertising. One difference between advertising and public relations is that public confidence in advertising is the company telling their own speech, but by the third party and public relations manufacturers to communicate with consumers, public relations oriented to third-party standing front, creating word of mouth, to form public credibility. The goal is to change consumer advertising impressions in the brain, making it likely to buy a product. Essentially said that all marketing communications advertising and public relations tool, as different marketing tools, the two follow different rules of operation, the two have for the marketing services, not between the opposition, but can not be replaced, nor can anyone first, Who is the second concept. It has been said, public relations focus on mass communication, like medicine, is slow work, advertising the sale of specific acts, medicine, rapid results. at different stages of marketing, public relations and advertising the role of different key is Look at that stage companies, investment how? What is the purpose? Must not only pro