Real estate marketing mix strategy analysis.doc

Real estate marketing mix strategy analysis Paper Introduction: real estate marketing mix strategy refers to enterprises according to the target market needs, comprehensive use of various marketing controllable factors, the 4P marketing strategy - product strategy, pricing strategy, marketing channel strategy, marketing strategy and the characteristics of the real estate market and a combination of demand and thus achieve a good corporate marketing objectives. Pricing strategy in two ways: First, the cost + competitive pricing strategy, simple, can ‘earn most clearly know how much profit,’ but with a risk of overpricing and underpricing product unmarketable difficult to win the high profits . Therefore, real estate marketing channel strategy to become one of the important decisions facing the real estate development business. Real estate marketing strategy can be divided into advertising and promotion, staff promotions, sales promotion and public relations to achieve this in several ways. Keywords: real estate marketing, product strategy, pricing strategy, marketing channel strategy, marketing strategy Real estate marketing mix strategy refers to enterprises according to the target market needs, comprehensive use of various marketing factors controllable, the 4P marketing strategy - product strategy, pricing strategy, marketing channel strategy, marketing strategy and the real estate market characteristics and needs combined, and thus achieve a good corporate marketing objectives. And (1) the overall effect is good combinations of the four strategies played by each policy is greater than the effect of a single play: the relationship between the success of the combination of the four strategies to marketing activities. (2) the use of any one strategy will lead to the failure of improper marketing activities. To this end, the need for scientific understanding 4P strategy and analysis. 1. Real estate marketing product strategy (Product) Product