Radios Huyou marketing can sustain in how long-.doc

 PAGE \* MERGEFORMAT 5 Radio’s ‘Huyou marketing’ can sustain in how long? Many health care products companies are keen on the topic through the radio marketing to drive sales. But the likelihood is to intimidate people, crafty people, deceptive tricks, it is said there are a few companies do it as an effective profit model or a national investment promotion, telling the truth, the Mist people still can, he has How much vitality is questionable. Broadcast marketing is very much valued in many health care products promotional platform for supervision is relatively small, can play a big room, in particular, is a thematic programs, more often than usual propaganda media have been saying to the deep, to put it to be transparent, so many products have passed experts explain the details to promote their products to achieve the purpose, it should say targeted. However, many enterprises in this regard has been read bent. This does not, I have a business trip in Beijing, when you see for such programs, consumers not only produced but also aroused resentment attaches great importance to the departments concerned. Recently, Beijing held a special rectification work of false advertising law, announced an increase in illegal advertising of medical remediation efforts. One stroke out of a punch: In the future health care information broadcast TV program, will be allowed to happen again experts or doctors and family members of patients on-site or hotline to communicate and exchange content. In fact, this voice type of false medical advertising already is obvious, with the lives of the people familiar with the contents of the explanation is: This two-man comic play voice ads as speech, saying that singing is not the same with the performances. It is in this two-man comic play in a lot of false interpretation and expansion of the content, fooled a lot of good and poor go to the doctor, so that even after their illness worse, neither cure disease, also spent money, may also d