Recommendations from the stores.docVIP

 PAGE \* MERGEFORMAT 5 Recommendations from the stores With the unbalanced nature of business resources intensifies, the era of the sovereignty of the arrival of stores, and hypermarkets business and co-operation is increasingly highlighted the importance of. How to adjust the relationship between vendors, almost all civilian consumer goods manufacturers, especially the new manufacturers entering the market somewhat vulnerable headache, especially small and medium enterprises face the hypermarkets, often enter the halls, were under various names’ approach fee ‘,’ marketing fee ‘,’ end of the price ‘,’ Standees fees’, etc. Gaode prohibitive, or store sales demand presses suppressed. So, manufacturers should be how to do this session in order to maximize and coordinate cooperation between the two sides, to successfully provide low-cost approach, and get their own interests? I once functioned hypermarkets, for manufacturers to provide some suggestions . 1. Explicit goal of the product groups and the main terminal design, and only symptomatic of the products have bargaining power. In the actual business often encounter this situation: manufacturers discuss product attributes with their own staff the terminal design is not clear, do not know product in the current period, what is the main terminals, supporting the terminal, display terminals, then what is the product the main properties and operational characteristics of stage whether it fit with the characteristics of stores. In the design of commercial profit model of value-added goods will be subject, as the profit department stores, shopping malls, supermarkets, convenience stores, and will be commodities, especially fresh food as a means to attract customers, but will profit designed to add value beyond the commodity Fully integrated supermarkets and even super-stores and discount stores of the community compared to the two pairs of goods brand, price, packaging, SP, etc. requirements are quite different. Manu