Red car how the national brands Breakthrough.docVIP

 PAGE \* MERGEFORMAT 12 Red car how the national brands ‘Breakthrough’ Whenever the Chinese people do not know almost no one brand that is ‘red’, it has far more than a car brand means. China’s FAW in 1958, a month time to build out the first red flag a limousine, while the Red Flag sedan in the National Day military parade on the 10th anniversary of the appearance, but also giving it a ‘China’s first car’ in the world. However, after history, eolian, and now no longer the red flag has been the year of the spirit. It is reported that starting from the end of May 2008, the red flag brand decision-making power from the FAW Group, FAW-listed companies to move cars, the decentralization of decision-making power will flag the brand can be more flexible response to market and gain more resources for listed companies . From a planned economy era, was a smash hit, to the eighties and nineties of the shelf, then came back in recent years, the brand can be said to have suffered a lot red car. Now, although the stage of history toward a market economy, but the performance was not satisfactory. Authorities carried out in the ‘2007 China Most Valuable Brands’ appraisal, the red brand value as high as 6.067 billion yuan, but with great brand value is the product does not match the market performance: July 2007, FAW formed Red Flag sales company operating loss of 49.95 million yuan less than a year! FAW Car Red Division, Minister Guo said: ‘Red commodity power, marketing power and cultural power must be to create good, but simply to create a sustainable product platform, rich product line, not only a HQ3. ‘For the Red brand breakthrough, the red flag of the product series indispensable, but placed in red flag in front of the fundamental problem is a product problem? Even if the product line-rich, but the reasons why consumers buy where? Grade? Differentiation? And cultural significance? Status symbol? A symbol of these high-end automobile brand elements, significant deter