Re-create the value of integrity - A city brand public relations program planning.doc

 PAGE \* MERGEFORMAT 18 Re-create the value of integrity - A city brand public relations program planning In my career, have witnessed numerous mistakes in corporate decision-making, or the negative impact of external factors, leading to corporate brand image plummeted. A direct consequence of the brand image of the damage caused by the decline in corporate integrity, partners distrust of customers give up, internal employee satisfaction and loyalty weakened, thereby enabling the development of enterprises into a desperate situation. It is precisely because corporate brand image and the development of enterprises is closely related to, so corporate branding and image for the media and public relations are often of concern to the community. However, as important as brand image and corporate brand image-building of the city, but have always been Xi Yan not ignore this. In addition to the individual front-line cities, most of the city’s brand development from the leader’s attention and focus. In fact, the city’s brand-building as the corporate brand, the same has to grow, mature, the process of decline, cities rise and fall of brand development process is the decline of urban economic development and prosperity, or the side of reflection. I’ve met A city is a typical representative. Commercial credit deterioration of the domino topple A City is located in a province south of a county-level municipalities and a population more than 80 million. As the era of the late eighties to seize the opportunity to vigorously engage in light industry and tertiary industry, the booming economy of the South became well-known apparel, tobacco, drugs, distribution center, customers began coming from all over the country, professional market crowded on a daily basis. In the main market, driven by the city’s most prosperous industries were the only well-developed scenes among the city’s GDP was once the forefront of the national hundred county-level cities. Into the mid to late n