Quickly cut into the TV media increase brand awareness.doc

 PAGE \* MERGEFORMAT 6 Quickly cut into the TV media increase brand awareness Heat in the fashion trend in sports shoes and apparel brand, we can see, ‘fashion movement’ volume I under fashion entertainment television programs has increasingly become concerned with the development part, the mainstream media has become part of Rush at the moment, the brand strength strong fashion sports brand in the fashion movement in the building to spread their brand positioning in the title in television entertainment programs, in pursuit of the brand in the fashion and television entertainment and entertainment effect of resonance on the other hand, sports shoes and apparel brand continue to increase the spread of the provincial-level TV’s spread around the efforts, especially in ‘hard wide presser foot standard program, program placement, TV program switches Edition’ on the input range is frequent then they found advertising put in effect and the efficiency of their advertising is predicted phase far away from even some brands even if not reflected on the effect of CCTV television highlights. a variety of reasons for companies not already confused. Then the face of significant financial resources to start branding spend two third-line brand, how to make brand communication aimed at shaking the target market or target population, those who control the brand is worth pondering. 1, the spread in the television media, large and small enterprises are facing a loss of control problem: under the pressure of limited financial resources, second and third tier brands is a traditional and conservative to the limited financial resources to a large portion divided into a small portion of to re-share spread across television, want to use the limited financial resources more widely spread each piece of target consumer groups live in the area and this issue of the second and third tier businesses is painful blow. television advertising media resources in the accumulation of many , the