R of the new product pricing strategies and steps.doc

 PAGE \* MERGEFORMAT 8 R of the new product pricing strategies and steps [Abstract] business new product pricing is a difficult pricing decisions. Enterprises should use a system of pricing. Enterprises in the pricing of the border decision, approval of new products, pricing and pricing policy for the effective implementation of the entire process can be assessed to quantify the benefits and determine the price cap, a measure of market size, determine the minimum price, predict response to competitors, to determine the price put into the market control of six steps. [Keywords:] new product pricing strategy pricing steps First, assess the quantitative benefits and determine the price cap In the promotion of new products, companies should accurately assess and quantify the products to consumer interests, these interests may be functional, and process may be relevant, it may be related with the relationship. The key question is from the market collection of information, not believe in an internal concept. by assessing and quantifying the benefits, companies can determine the effective price cap, which can either start from scratch as a completely innovative products to determine the price cap, there can be relative to the market determine the price of other products limit. The theoretical maximum prices may ultimately not be adopted, because at this price may not have the market, the price may also be too much left for the competitors enter the space; or consumers strong, asked to share more value, but in the beginning before all the pricing options, know the price cap is necessary. In many of the standard tools of market research, joint, or weigh the relative benefits of the judge is very useful because the two methods can help companies bring new products to be compared with similar products. Such assessment can quantify the improved product relative to the original products for different customers to increase interest. tradeoff analys