Re-comb channels Zuohuo endangered Products.doc

 PAGE \* MERGEFORMAT 10 Re-comb channels Zuohuo endangered Products Sugar amp;amp; distilling industry in China Excellent Excellent Dealer Club Member: Company Name: Fujian Shaowu Hung-chun, Wholesale Division Company: The business staff five people, delivery vehicles 8 Products: Sedrin, Ningxia Red General Manager: Wang Yi Participation The successful experience: self-confidence is the first secret of success Mr.Wang into the business in 1982, the sea, initially engaged in the wholesale tobacco, sugar amp;amp; distilling changed jobs to work in 1997. To enter the wholesale sugar amp;amp; distilling industry after Mr.Wang always wanted to find a product as its flagship brand. After more than a year of market research and deliberation, and finally decided to select amp;quot;Snow-chun ‘beer brand as their own agent and decided to create its own number of agents to play the brand of quality products. At that time, amp;quot;Snow-chun, ‘beer retreat difficultly and has done a few years, the local market there is no improvement, the channel construction of a chaos, the terminal can not effectively control the worst of times, low-endamp;quot; Snow-chun’ beer down to 5 ~ 8 Yuan / box find it difficult to sell animals has come to the brink of death situation. In addition, amp;quot;Snow-chun ‘faces from the local brand amp;quot; Huiquan’ beer, strong impact, amp;quot;Hui-chuan ‘occupied the local low-end beer market 80 ~ 90% of the market share. In the highly competitive market, To Breakthrough to establish their own piece of amp;quot;base, ‘and they can imagine the difficulties. Channel re-occupation of the terminal hair To open the market, the need for channels to re-sort. Shaowu local protectionism against the relatively serious situation, amp;quot;Snow-chun, ‘as the foreign brands can not storm, only circumvent. In view of the local low-end beer market has beenamp;quot; Huiquan’ basic occupation, Mr.Wang taken a differentiated business strategy in order to