Red Star instant noodles in mind expeditions south of Henan Province.doc

 PAGE \* MERGEFORMAT 20 Red Star instant noodles in mind expeditions south of Henan Province Red Star (a pseudonym) is a ten well-known brands of instant noodles, one in Henan Province. This covers an area of more than 140 acres, started earlier noodle business, industry, once subject to a lot of instant noodles ‘predators’ attention and visits, and also the Chinese Institute of Food Science and Technology of Henan Province as the only recommended products. Red Star had instant noodles with its drinks, which started as a brand created a brilliant in the south of Henan Province, the peak time of the sale had created a pull vehicle without unloading cargo was already waiting for the wholesalers looted the prosperous scene. But in recent years, with the instant noodle industry competition situation, spinning Mashimo, especially foreign brand in the south of Henan’s factories and resource localization, Red Star’s local advantage of instant noodles are no longer evident, coupled with the small manufacturers of low-cost sales, disorderly competition, therefore, as of early 2003, its sales in the four regions south of Henan Province, in addition to Nanyang, Xuchang of these two relatively mature regional markets, Xinyang, Zhumadian two regions almost annihilated, leaving only the two customers because of previous delays in resolving the outstanding issues facing ‘dying’, that is, in this case, I took over the sales region of market integration and restart the work. Market Mopai to develop market integration program In the absence of a stranger before the survey and the regional market, it is not easy to take any measures. This is my usual style of doing things, therefore, for the south of Henan Province of the regional market, I decided to walk around in order to market coverage, network topology, the customer have a general understanding of the structure. After nearly 10 days of market visits, I found that the region south of Henan Province there is the followin