Ready to welcome a third wave of marketing communications.docVIP

 PAGE \* MERGEFORMAT 5 Ready to welcome a third wave of marketing communications In 2008 the United States’ Newsweek ‘published an article’ China Now ‘, Zakaria editor of Newsweek International Department in Kanshou Yu wrote:’ For the Americans, the most important thing is the 2008 presidential election; while for the world is concerned, in 2008 the most important is China. When the curtain opened, when the Olympic Games, China will enter the international arena center. ‘ In 2008 for China, is a major opportunity for the rise of the development. Similarly, in 2008 for the Chinese market, companies hoping to enter the Chinese market as well as all the brands, will be a year full of opportunities for marketing. Like with the rise of China, China marketing, in a short period of time has made more than 20 years leap of development, and has undergone three phases: the first phase is the mid-80s to the mid-90s in order to mass-marketing as the core Marketing1. 0 times; The second stage is the mid-90s to late 90s, to the audience as the core Marketing2.0 era of marketing. To enter the 21st century, a new wave is sweeping from marketing. In the new market environment, the pursuit of marketing communications is no longer done in the past simply educate consumers of information, but in media innovation, content, innovation, dissemination of innovative methods of communication to conquer the target audience, we will be this new Marketing Communications wave named ‘Creative Marketing Communications’, that is, Marketing3.0 times. The arrival of waves of any kind of marketing has its specific market context. The arrival of the wave of creative marketing communication, it is based on the dramatic changes in the consumer market, resulting from: the attention drift, receipt of information pluralism, brand loyalty down, quick consumption, and fast fashion ... ... advances in technology and culture, driven by , in an era of online consumers have become more selective than th