Real precision marketing.doc

 PAGE \* MERGEFORMAT 10 Real ‘precision marketing’ Precision marketing is a very fashionable nowadays a marketing term. Roughly means that the full use of new media and marketing information will be pushed to a more precise audience, thus saving marketing costs, but also serve to maximize marketing effectiveness. Here, new media, the general sense refers to is in addition to newspapers, magazines, radio and television outside of the media (ie non-traditional media). However, precision marketing, this generalization does not necessarily make you understand and optimize the number of effective marketing. More importantly, in my opinion, not all products are suitable for engaging in precision marketing. We need to do some sorting out ideas. ■ Precision Media In general, there will be a lot of media, especially new media, the media claims that they are accurate. They will tell the marketers, the media, the proportion of the audience how, basically, are like to use the ‘three highs’ groups (ie, highly educated, high income, high social class or the high cost of sensitivity) like the words to express their Media Focus is very prospective. However, in most cases, this precision the media does not exist. There is a media can be considered as candidates for accurate media, that is, Bank Credit Card Department to do the magazine. The DM bluntly, is a magazine, the object is indeed precise enough. The deposits in a bank specifically for its more than 500,000 customers deliver high-end cards magazine, is said to start rolling in the first year of profits. Why is it that the media is very accurate? Because it knows its audience’s propensity to consume. The face of a media audience provided by the social attributes of the data, in fact you can not do too much and precise about things. Yes, you know that the media, mostly male audience, aged around 30 years, concentrated in Jiangsu, Zhejiang, are said to have received at least a college education and there is more t