Refrigerator market consumption situation.doc

 PAGE \* MERGEFORMAT 5 Refrigerator market consumption situation With the pace of the winter away, refrigerator market will usher in its summer. According to expert analysis, at present, China’s major household electrical appliances such as color televisions, washing machines, refrigerators and so embarked on the replacement period, the next few years will be the refrigerator industry in the development of a new round of peak. So the state of the current consumption of refrigerators, refrigerator market this year, how will the deduction? The use of CTR Market Research Co. (CTR) National Readership Survey (CNRS) of data, we can get many valuable information. This paper analyzes the data used for the July 2001 to 12 months of National Readership Survey data, the survey covered 36 cities nationwide, including municipalities, provincial capitals and some major cities, with a total sample amounted to 38662, and have been weighted, with a more high accuracy and representativeness. City refrigerator has a rate of over 90% of the Data show that urban households across the country’s overall refrigerator ownership rate has reached 90.95%, including refrigerators have the highest rate of 10 cities in the situation shown in Figure 1, we can see that a number of large and medium cities refrigerator market is nearly saturated. Hangzhou, Beijing, Shenzhen residents refrigerator penetration rate highest in nearly every family one. Domestic or foreign brands Brand According to the survey information provided, in the current family-owned refrigerator, the top five brands were domestic brands. Said that in the next six months to buy a new refrigerator families want to buy the brands, domestic brands also rank well. This shows that domestic brands of refrigerators in the minds of consumers occupies an important position, very promising. In particular, Haier, in the current ownership and wish to purchase both the brand ranked first, is indeed a proud national brands. Do