Reason judged Market- scenic prerequisite for the success of marketing planning.doc

 PAGE \* MERGEFORMAT 15 Reason judged Market: scenic prerequisite for the success of marketing planning Spring has just begun, ‘the total of the new replace old scrolls’. Recently, I have to leave the market because of work line. As of December 25, 2004, CCTV Wuxi Film amp;amp; Television Productions visitor reception are as follows: 1.9173 million tourists in 2004 the total passengers, 1.6534 million passengers over the same period in 2002. Growth rate of 16%; 2004 the team total 1.2555 million passengers, 964.9 thousand passengers over the same period in 2002. Growth rate of 30%; 2004 East team 829.6 thousand passengers, 526.9 thousand passengers over the same period in 2002. Growth rate of 57.45%. (Note: in 2003 due to SARS factor, data not comparable, so comparison with 2002.) As a person who the brink of death, and for many years without any new investment area, this performance increase be called a miracle of marketing. At this point, I served four years, the marketing manager at work, drawing a successful conclusion. Recalling the four years of marketing real, quite a lot of experience. Manipulator of the market on the specific practices, I have written a case of articles, not repeat them. Today, I want to talk about is how we should analyzing the market. Because the success of scenic prerequisite for marketing planning, above all, accurate judgments based on the market. Let me talk about a trivial matter. A few years ago, there have been a scenic area of marketing chiefs visit, said his boss to do a careful job of marketing practical, quite set. So I asked him how to analyze and judge the market. He told me that every holiday, he will copy the license plate to the scenic area of the parking lot so as to determine the source of tourists. Finished its own copy, and then copied to other scenic spot. Finished copying the other scenic spots, and then copied the road with coaches. Copied up to a day when more than 460 vehicles, leaving them dazed and