Regal with the dance beat of the market.doc

 PAGE \* MERGEFORMAT 22 Regal with the dance beat of the market Located in the beautiful shore of Taihu Lake in Wuxi, Rui Gean Security Technology Co., Ltd. is a foreign investment, more than a year before the establishment of small technology companies, employs 60 people, the company is now residing in Malaysia, general manager of the people of Taiwan Mr. Xu Jin . This is a gentle, traditional Chinese culture has a profound study of the Confucian Merchants. However, he led the company founded it operates currently in China and in the world belong to fill the gap of innovative technology products: paper fireproof file cabinet and disk fireproof cabinets. Business operations rigorous practical and robust operation of the market down, forming a rich personality characteristics of business concepts and mode of operation. 1, the product options: fill in the blanks, accurate positioning Because of its small-business conditions, restrictions, difficult to bigger marketing investment, in competition against the ability and the inherent deficiencies, which requires small businesses the first step in the competition - the product and market positioning on the playing based on the product’s competitive environment and technological advance can not give up considering the same time, small businesses not only in sales promotion in the analysis of market, but also to product development, forming pre-market analysis, to obtain the inherent advantages of the product itself, so that may be greatly reduce the resistance to future efforts to promote and improve communication and effects, have a multiplier effect. Wuxi Regal product options in the delimitation of three principles: market segments for the vacancies under the market, with a large market potential, and has great practical and consumption of stability; in this segment the market, Although similar products without the leading brands, which brands the vacancy, which can greatly reduce the entry costs, in order to q