Regression Marketing origin - Chinese beer brand marketing of the Road.docVIP

 PAGE \* MERGEFORMAT 13 Regression Marketing origin - Chinese beer brand marketing of the Road To return to the origin of Marketing Back to Basics Erase the dust, remove the weeds, let us return to the starting point of marketing, to find a marketing genuine. In my ‘marketing, not war,’ a paper, I outlined the essence of marketing: Marketing is not a war, but differences among competitors to take the competition means competition for customer loyalty, while the competition for customer loyalty the most force of arms is the brand. So: Marketing The only task is to get customers through brand loyalty. China’s beer industry has entered a brand marketing as early as age, but the Chinese beer industry, the level of brand marketing is far from desirable, uneven confrontation with the foreign beer brand chew some hardly a Road to follow, and even some beer, big brother lying on the sales growth and profit growth, narcissistic statements. I would like to remind everyone is this: China’s beer market to enter the brand ahead of its time. Chinese beer brand marathon has begun, do not think that you are now quite front rank, it is not necessarily because you run fast, but opponents were poised, common sense tells us that the marathon winners are often those who were poised a long time, profound knowledge people. Let us see if you really get ready? You are doing everything really have to let you win? Chinese beer enterprises can do to really understand the brand brand So in the end it is the brand? The brand is not only a visible mark and logo, but also consumer perceptions and loyalty! Enterprises to survive the only task is to foster customer loyalty, customer loyalty, if there is no flash in the pan or the other are simply unable to ever achieve the dream! The following is my ‘brand marketing’ president, Program on the point of view on the brand: I think every business has a brand, but also innate, but the brand is complete and health. A complete brand from the