Reintegration 2001 mobile phone industry.docVIP

 PAGE \* MERGEFORMAT 9 Reintegration 2001 mobile phone industry Mobile industry: this sudden turn of events ever 2000 -2001, the memories, Nokia, Motorola mobile phone industry, as represented in order to maximize their market share, in the product used under a high degree of homogeneity usher in more promotional and price boom: hundred phone Hot , 1 yuan starting bid, in particular, is based on ‘the National Assembly - provincial generation - land on behalf of - Retailers’ full coverage of multi-channel marketing system brings ‘FALSIFYING run around, the price upside down’ the market situation, the dealers who have in the is called a show of ‘selling mobile phones sold than cabbage’, thus accounting for up to 90% when the mobile phone market share of foreign brands have been dealers who refuse to sell the same psychological, foreign brands cell phones are facing the collapse of the entire channel, and even a variety of mobile phones there is a price inversion and income FALSIFYING in the name of the ‘back’ phenomenon. Xiao Sha on one side of the machine, the channel has a high profit margin of domestic brand mobile phones started a ‘regional agent system’ channel flat, although the domestic brands face recognition is not high, the product core technology is unable to break through, and even product quality, but hard, even so because there is still room for making money has won a number of bold and test the strength distributor of water, but the domestic brand mobile phones through non-core technological innovation or close to the Chinese market, such as folding style, Chord ring tones, coupled with ‘Beauty + nanny-style marketing’, domestic brands usher brilliant success. It is precisely out of the original ‘core distribution system’, to establish a ‘monopoly chain’ as the banner of the establishment of the ‘core retail system’, Ying-won domestic brand handset manufacturer’s pro-gaze, and a large-scale recruitment of personnel, the establishment of marketin