Red Eagle the fate of strategic decisions.doc

 PAGE \* MERGEFORMAT 16 Red Eagle the fate of strategic decisions What is the reason leading to the Red Eagle of such a local brand in just a few years grown into a national famous brand? What is the reason for making his growth rate decreased significantly in recent years? The next step in the development path of his era? Study of an enterprise development strategy, the best way is to put this business in observed industries, from which you can see where the growth trajectory leading companies and law, which made clear the future of enterprise and growth mechanism. 1, Hongta Group to stay ahead by virtue of advanced equipment Hongta Group, formerly known as Yunnan Yuxi Cigarette Factory, and his brand value in 2002 Hongtashan assessment of 460 billion yuan, is the highest value cigarette brands, and the other, there is Yuxi Hongta Group, Happy New Year and a number of national best brands , Hongta Group is China’s largest tobacco producer. What is the reason to make Yuxi Cigarette Factory environment at that time made an absolute advantage, beyond the tobacco counterparts do? It is mainly due to large-scale introduction of advanced equipment, cigarettes. Yuxi Cigarette Factory was introduced in England from the 81-year cigarette machine, the total investment 290 million yuan during the period 1981-1989, a total of 89 sets of imported equipment, in the eighties has been achieved throughout the plant on the part of mechanization and automation, making products such as a Hongtashan jump into a national high-quality, which was a strategic move of decisive significance. Has certain advantages in product quality and circumstances, the Yuxi Cigarette Factory has adopted a different approach from other manufacturers to enter the market at that time, the country’s sugar amp;amp; distilling the state system of cigarette and tea is gradually broken down, private capital is very active in various regions of the country The province-level cities have a relatively larg