Re-interpretation of government action.doc

 PAGE \* MERGEFORMAT 15 Re-interpretation of ‘government action’ Present-day society, the developed countries combined with increasing emphasis on government action and business market, the ways and means to improve the coverage of government action and impact of social penetration. Some of our government agencies have also gradually a new understanding. In China since 1985, the implementation of social (pension) insurance system reform. At present, all over the country’s social insurance system coverage is not broad, social awareness is not high, there is a certain difficulty in the collection of insurance premiums. To this end, easy to understand marketing Guangzhou Co., Ltd. and Guangzhou City, the social insurance fund management center coordination and cooperation in Guangzhou jointly carried out a social security system reform on the investigation and research. The research, for the specific decision making to provide a reliable basis, while government action is also needed for the professional market research did not made a strong note. 1, through market research, we can clearly know that the public are familiar with the extent of social insurance, and knowledge about the blind spot in order to correctly select and ultimate object of effective publicity and education work. Brand market research (business), referring to the rate is a reflection of the public or consumers of a thing, product or business (institutions) are familiar with the understanding an important indicator of the level of interest. From this survey shows that: Although the number of people covered by social insurance is undoubtedly much higher than commercial insurance; but visibility in the community, the social insurance is much lower than commercial insurance: In the first reference, the Social Insurance Agency (including Guangdong Province, Guangzhou City, Social Security Administration and fund management center, radio), the total reference rate was 18.6%, while commercial insu