Re-operation loss of customers.doc

 PAGE \* MERGEFORMAT 6 Re-operation ‘loss of customers’ Compile / reporter Zhang Lei Buyer’s market conditions, the customers become the most important modern enterprise scarce resources, the customer determines the fate and future of business. So, who can occupy more customers of the resources will have more market share, who will be able to in the fierce market competition in an invincible position. As management guru Peter Drucker said: ‘measure of an enterprise is flourishing, as long as its behind the back to see how long the ranks of customers on a clear picture. ‘To restore the loss of customers are smart choices However, market surveys show: a company’s annual average of about 10% to 30% of customers lost, this is a lot of enterprise development, a necessary process of the story. Many companies often do not know what the loss of customers, and when lost, do not know why lost, and do not know that doing so would their sales revenues and profits brought about what kind of impact. They are completely not worried about being the loss of customers, but is still desperate to attract the traditional practice of new customers. Go back to the operators who have existing customer relationships, will be a smart choice. ‘To restore the customer - how to re-enable them to seize the loss of customer loyalty’, author Jill tells us that to restore customers is an art and should not be spending all of the effort to win new customers. In fact, we should focus on a group in another, it is the loss of customers. To spend the same energy, only 5% chance to secure new customers, there will be 40% chance to regain old customers, because the most difficult is to use the new product sales to conquer new customers. To ensure that the old customers can save marketing costs and time, because the maintenance of relationship than a relationship easier. Of a promotion for new customers is mainly due to the higher cost of conducting a personal visit to the cost of sales, far highe