Re-examine the positioning.doc

 PAGE \* MERGEFORMAT 8 Re-examine the positioning Each can promote the concept of human progress, we must properly grasp and apply. Of course, positioning the greatest impact as a marketing concept of community that can help companies win the victory of market competition, also the focus of our grasp with the use of objects. However, the reality is precisely contrary to our wishes, filled with everyone talking about positioning, everyone will be positioned behind the illusion, we need to look at re-positioning problem. Positioning is a communication and dissemination of tactical sense The concept of targeting the United States in 1972 by two marketing masters Ries and Trout put forward, after 30 years of development, has been widely accepted and applications. Liang Wei from the time the author’s background in view, advertising, positioning is to solve the problem of low efficiency to find the easiest and most effective method. Because when the United States should spread over the best strategy - is to simplify the message so that customers receive information more easily, therefore, the strategic objectives of the customer meaningless, the only practicable way is to find customers in mind cognitive tactics to impress customers . Therefore, positioning is a sense of communication and dissemination of tactical, strategic before the birth of the core plays a dominant role in strategic development. The role is to make tactical positioning around the tactics to a knife like a breakthrough, allowing businesses to pool resources together in building brands, so as to realize the strategic goal of profit. To tactical to a strategic point of development. Mao Tse-tung during the war, is to guerrilla warfare in this tactical conduct of the war, then let this tactic constantly elevated to a strategic height, a perfect interpretation of the war in the sense of positioning reflects the spread of the role of communication tactics. Today, selling products is no longer p