Red Bull has been involved in any campaign - TBBA mechanism of action sports marketing mode analysis.doc

 PAGE \* MERGEFORMAT 9 Red Bull has been involved in any campaign - TBBA mechanism of action sports marketing mode analysis On-site presentation Presented by: Zhang Heng (Yamahito sports organizations in China, Marketing Director) Honorable judges, ladies and gentlemen, good afternoon, very pleased to share with you Red Bull in sports marketing experience. Red Bull energy drink as the first brand to enter the market from the indissoluble bond with movement through the constant movement Red Bull products showing young, vibrant brand identity, so Red Bull in China, it has been looking for a positive and progressive, young and dynamic mass sports as a promotional vehicle. Since 1998, Red Bull’s image through the basketball in parks and squares in 2002, relying on Red Bull’s understanding of the movement for many years sponsored the first TBBA basketball. Why TBBA? TBBA are talking about here would be the concept of the original TBBA  three boys basketball union three boy basketball Associate  Chinese college students had a successful graft league to make large-scale, organized, and branding, integrated into the fashion, young, avant-garde charm. TBBA league has been welcomed by the National University campus, the time span of events up to 9 months, and over 10 million people directly participated in the competition, which attracted national media attention, Xinhua news agency said TBBA league for basketball league in the history of the largest Many colleges and universities even TBBA named the campus basketball carnival. Red Bull sponsored TBBA get what? With TBBA League, Red Bull entered the Chinese 100 universities, colleges and universities received tens of millions of Chinese university students concerned, this is a short period of time might grow into white-collar people, many businesses target customers. Meanwhile, the Red Bull’s marketing to widen the channel, and Red Bull’s image-intensive sites appeared in the game, the campus radio press, and ev