Red Flag Canal- A Legend of tobacco brand is so Tempered.doc

 PAGE \* MERGEFORMAT 10 Red Flag Canal: A Legend of tobacco brand is so Tempered Red Flag Canal was the name of the famous scenic spots in Anyang, but also Xinzheng leading brand name of the tobacco lobby. Now, in order to attractions in the name of the local tobacco brand has rapidly grown to well-known brands, among the nation’s 36 largest of the famous cigarette out. Now, the original was not viewed favorably, the history of taste, full flavor cigarette products revolution, has been in the competition, revealing the fascinating history of its legendary thick sense of cultural sensitivity, and with the times close to the value of modern brand marketing. As a brand consultant Hongqiqu units, we have to start from the Red Flag Canal existing assets, taking its brand updates, and with modern needs, to find a new point of integration. As the Red Flag Canal spirit too ideological, so we proposed to get out of ideology, from a cultural point of view refinement. It can be said Hongqiqu success is cultural marketing success. To determine the core of cultural marketing: Hongqiqu Spirit ‘Red Flag Canal, will look old name? ‘In the marketing sector, the tobacco industry and even within the Red Flag Canal, have issued such a suspicion. But, we firmly believe that the history of Red Flag Canal is not only a name and symbol of the revolution, but also a humanistic spirit of the accumulation - the spirit of Red Flag Canal. Whether in war or peace in a competitive era, the spirit can produce the endless Hongqiqu appeal and inspiring. During the revolutionary era, Red Flag Canal is a conquest of nature, to challenge the impossible and successful witness. At that time, even the Japanese are well-equipped stop on the rugged Taihang, Lin Xiu Hongqiqu county people are really aware mountain tiger, biased such a difficult path, if you think things can not be thought, not just thought, and really do up. Red Flag Canal created a shaking, ZZZZZZZZZ historical feat. Red Flag Ca