Ren Zhengfei- talk about marketing Marketing Masters.docVIP

 PAGE \* MERGEFORMAT 11 Ren Zhengfei: talk about marketing Marketing Masters That Huawei’s marketing, people usually think its the last century, 90 years at the county level across the country’s ‘carpet bombing’, as well as the face of international powers, when the great offensive power of the ‘wolf’ below. But in recent years, with the crowded household appliances industry, and even Mobile, China Unicom, compared among the white-hot competition, Huawei’s sales momentum, as Ren, the performance of its president, as it seems low-key a lot. Gates, left, Chambers came, in the multinational CEO who frequently visited China, when it flew, president of Huawei’s overseas, since 2002, Ren Zhengfei more than half of the time shuttling between the ocean. In fact, marketing has always been the hands of Ren, the ‘heavy work’, but ‘center’ of migration that is. Under the system of strategic thinking marketing With the domestic market environment, a deep understanding of Huawei in the last century the late 90s has made the domestic telecom equipment market leading position. But the ‘vision with the politicians’ and a strong sense of urgency Ren Zhengfei, as early as in 1995, clearly recognized that: Huawei real competitors, not developed in the same period, many domestic manufacturers, but world-class communications equipment business. ‘Huawei is because of ignorance, it took communications industry. Did only know that the large market, I do not know the market so standardized, so strong ’ Ren Zhengfei judge competitors, in order to survive for long in the fierce competition, the size of domestic market expansion is important, but the future on the market on a global scale contest, Huawei is the true test. The competition in the market behind it is the enterprise internal competition against the fundamental power, that is high-quality products and excellent service. In this strategic thinking under the guidance of Huawei’s annual sales of 10% of money into product rese