Reflections on the role of sales force.docVIP

 PAGE \* MERGEFORMAT 8 Reflections on the role of sales force amp;quot;In business, no one is equal to nothing to sell things happen.amp;quot; This sentence is the old saying praise the story alone salesman role: for many years overseas, hot pursuit of potential customers, take care of customers, finalizing sales contracts, the company’s business to continue. Today, more accurately, should be: in the business, the thing is not sold is equal to what had happened, because from digital catalog to online display product samples, a variety of sales channels and channel combinations range expanded. Facing the customer sales force is still a powerful sales channels, but it is no longer a separate function. Must understand its limitations, it is carefully identified in the sales channel mix suitable role and give it direction and tools to enable them to realize their own capabilities. Start soon on the run, the direct sales force is expensive. According to the different nature of products and markets, a sales call could cost thousands of dollars. To retain and maintain a direct sales force rising costs and the emergence of other low-cost channels, which are prompting companies to re-evaluate their market or product which will be from such a high-cost channels to benefit. Also, other sales channels, can often be more effective in reaching out to certain customers and market segments. These alternative channels through a variety of combinations are being used to attract attention, encourage customers to ask, or try the company’s products, and reached sales. They weaken the direct sales force in the proportion of sales channels. This is understandable, but no matter how good the. Businesses must use the most effective, lowest-cost distribution channels to complete the sale of the task at hand. Each channel of factors must be in increasing sales through the sales process efficiency and provide value to customers in the process to play a specific role. A direct sales