Reflections on the sales agent.docVIP

 PAGE \* MERGEFORMAT 8 Reflections on the sales agent Survival of the sales agent for many years and went today, and development vary widely, so we have to carefully analyze the various elements of the sales agent. Whether their own sales, or sales agent is doing the work of marketing, marketing fundamentals is what we talk about 4P: product, price, channel, promotion, these four points constitute the core elements of marketing. Product: is the core factor is the front-end marketing is the key to market competitiveness, this factor depends mainly on the strength of the enterprise solution has little to do with the outside. Price: It is the most basic marketing skills need to know about pricing methods are many, but must be subordinated to and serve the overall strategy of the enterprise. Channel: channel sales of products, from the collection side, is a large number of distributors groups, organizational unit sales of products. Promotion: is the use of a variety of factors motivate the minds of consumers to achieve targeted sales and improve sales purposes. The most important factors from the above four terms, the product mainly at headquarters level links, including research and development, procurement and production, with particular research and development is the most important part; price should be an enterprise according to their product positioning and market competitiveness, reference industry conditions to make choices, mainly in the headquarters level, but consists of branch business, prices are likely to be quadratic programming and packaging, channels and promotions are mainly branches and offices on the core work, and branches that according to their own situation to find the product businesses, expand networks, increase sales volume. Take a look at the market there is a wide variety of brands and agents, we found that some worked well, and some general, some almost impossible to further co-operation continues, in the end is what caused age