Real estate wall advertising creative four bogey.doc

 PAGE \* MERGEFORMAT 14 Real estate wall advertising creative ‘four bogey’ Wall advertising, real estate development has become essential for supporting the project. A beautiful wall of real estate ads, she will not only beautify the right to play the role of the construction site and, more importantly, she was able to attract passers-by a concern to achieve publicity, promotional purposes. Therefore, she increasingly real-estate developer’s attention and favor. Wall advertising how to do with the real estate development complement each other and complement each other? How to transmit information, what message? All of this, its own specific characteristics, quite worth studying. Because the poor design of the wall ads, developers will invest big money to build may simply be a ‘luxury fence’ only, not only does not rise to the pedestrian concerns, or even to give a negative impact on real estate sales. To better the image, specifically articulate my point of view, the author deliberately selected two nearby wall of real estate analysis and comparison ads. To avoid unnecessary trouble and misunderstanding, first declare two things: 1, I and case real estate developers and advertisers do not have any relationship. Second, a purely personal point of view, inappropriate please tolerant and welcoming enlighten. Primers Guangdong. Dongguan, a certain place. Or vice versa of the passers-by, always intentionally or unintentionally, not paying attention to road east. One called ‘future world’ wall of real estate advertising, beautiful layout, bright colors, excellent advertising content, deeply attracted the eyes of pedestrians. In contrast, a group of highway on the other side wall of ads, but not so lucky. Through comparing these two sets of ads, I believe that, the building wall advertising creative should take four principles -- The overall layout of a bogey flat First of all, please follow my long lens to take a look at the overall effect of these two s