Renhuai Liquor metamorphosis - from the amp;quot;masterpieces of Maotai Townamp;quot; to amp;quot;Renhuai spiritamp;quot; of the brand strategy.docVIP

 PAGE \* MERGEFORMAT 10 Renhuai Liquor metamorphosis - from the amp;quot;masterpieces of Maotai Townamp;quot; to amp;quot;Renhuai spiritamp;quot; of the brand strategy There is no Maotai, there is no Maotai Town; or that there is no Maotai Town, there is no Maotai, this is about the Guizhou Province and Guizhou Maotai liquor industry in the interests of Renhuai the focus of a long-standing dispute. In fact, everyone accomplishment who I think are important and not related to crucial issues. But the real crux is that relating to the interests behind the contest. Indeed, Renhuai City, Guizhou Province, Guizhou Maotai Group in recent years because of bigger and stronger, more and show a new location economic advantage. It stands to reason Moutai Group should be given the respect of all Renhuai city-owned winery. Why are they there in the end is on the achievements of the Maotai Maotai Town, or achievements of the Maotai Maotai town of disputes do? It is undeniable that the focus of this issue lies in the town of wine and Maitai Moutai public land resources in the fight there is a strange position and means. Some in the name of public land resources, local wineries, a flagrant infringement of intellectual property rights in Guizhou Moutai as a selling point for the interests of big practice is to make Guizhou Maotai Group intolerable and alienation of the facts; as the liquor industry, the leading Renhuai boss, Guizhou Maotai plant groups should position itself, why should the frequency of the implementation of vindictive spirits Renhuai real estate? The answer is simple, that is to say the interest-based commons resources behind the contest. To solve this problem, can not be separated Renhuai local industry to promote the rational distribution policy as a whole. In December 2007, Guizhou Province has made a ‘block on the increase and promote rapid and sound development of Guizhou liquor guidance’ and ‘block on the increase and promote the rapid and sound develo