Rent-free for six months = business success- - Fifth Avenue dilemma.doc

 PAGE \* MERGEFORMAT 8 Rent-free for six months = business success? - Fifth Avenue dilemma In 2003, sales of scenery in the Asian Games Village ‘Fifth Avenue’ boutique shopping plaza project, until this year is still the focus of media attention, first choice in the ‘Labor Day’ Golden Week officially opened, inviting the popular film stars Hong Tao, Xia Yu and model cuckoo the scene add to the fun, many media outlets in order to ‘successful sales, glorious opening’ for the title hype. The irony is that over time less than 4 months, they broke the news of some businesses close down defenders, the most important factor is the popularity of its poor, according to ‘Beijing Modern Business Daily’ reported: ‘6 hours with only two members into the store opening was delayed seven times’, while the business in order to delay the opening of the reasons for the closure of activists demanding ‘rent-free period for another six months’, and I have to be careful is that, assuming the success of rent-free for six months, whether the Fifth Avenue Business success? Positioning - a product of Sibu Xiang ‘Fifth Avenue’ as a commercial real estate in the case were very successful, as advertised on its website as’ Fifth Avenue, named after the world-famous Fifth Avenue in New York. It was a collection of boutique and specialty, prosperity and quality meet the business name of street. THEMALL Fifth Avenue is intended to take this’. Investor’s intention was to use a well-known New York’s Fifth Avenue, elevating themselves, to create fine, fashionable shopping plaza, stayed true after opening, after the Fifth Avenue opened a bubbling true veil. The project as a whole case of name is ‘MALL’, but it does not like a real shopping mall, one, because the overall size of only 3 thousand square meters, of which the new century, till, Bluebird fitness and Quanjude and other major businesses accounted for nearly 50 %, thus resulting in the core as the shopping center industry, the number of