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Reserves customer wants to be the more the better
PAGE \* MERGEFORMAT 5
Reserves customer wants to be the more the better
Merchants prescription drug companies to do two things: competition eligibility dispute share. Qualification is behind the government agency, is behind the share of sales, sales, followed by the hospital, the hospital is behind the agents, agents followed reserves the customer, and finally by pharmaceutical representatives to complete the transformation of the capital, the doctor’s support, this investment link before ordering. Why should implement reserves Customer Programs Because companies have excellent performance, it must have good agent, but good agent is not what came out, like pyramids, good agent is the spire, from the numerous reserves need to choose among customers , to negotiate narrow range, resulting in the selection and negotiations to find the most suitable customers, and finally slowly develop good agent will be, of course, in the individual market or hospitals also rely on these large number of potential customers to fill reserves while agents required for each product are different. Customers reserves the screening criteria Customers can reserve what people should, first of all to do according to their initial choice of product positioning, to meet the basic direction of their products, of course, but also according to the actual situation in the province to determine the province, or in different locations to explore reserves negotiations standard key customers , reserves the customer’s layout should consider regional market potential, product maturity in the region, product attributes (pure sales type, distribution type), there are agents of the terminal cover and other factors, which determine the number and structure of the customer reserves , of course, including competitors’ customers are actually potential customers, although about 70% of the sales personnel are not recognized, they think customers and build long-term relationships original manufacturer
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