Residential District to promote the construction ceramics.docVIP

 PAGE \* MERGEFORMAT 8 Residential District to promote the construction ceramics Residential estate is the main objective of civil construction ceramics consumer market, so how to do the residential quarters full and effective marketing is a rapidly rising market share of building ceramics focus of the work. In Huiquan Mountain Bowes Wu Zong’s planning, Ou Shennuo ceramic early 2001, the market for residential plot in Huizhou marketing pilot, after a year of practice, in Huizhou market, achieved good results, in the decoration industry has had widespread popularity and reputation in the consumer group also has a considerable reputation. Ou Shennuo Liu managers often visit the company’s marketing director, Huizhou District marketing efforts, and organized to Huizhou, Zhongshan and other markets to visit and study on the promotion of residential marketing experience. The following residential area market, according to Huizhou to talk about how to promote the practical experience of building ceramics cell marketing to communicate with their peers. 1, area residential area in investigation Residential community survey is the basis of district marketing work, and only mastered the basic situation of the local residential community in order to carry out plot targeted marketing efforts. Planning, before the investigation to determine the main objective cell, first grade, influential, appealing, and become a hot phenomenon in the general district after district. Then the characteristics of each district to develop survey plans, including time, route, contacts, etc. The survey mainly includes: the positioning of plot, style, size, trends, availability, selling, property management, owners groups type, has been renovated and non-decorated and so on. This process is a very difficult process. After the investigation, according to data collected by collation, comparison, analysis and screening, to select those suitable for Ou Shennuo building ceramics products, high-e