Resource replacement - the hotel industry operating a new model.doc

 PAGE \* MERGEFORMAT 12 Resource replacement - the hotel industry operating a new model Writer for many years in the business operation, the enterprise resource models are generally divided into three kinds of resources, a balanced model, resources are concentrated pattern, the resource consumption of enterprises, industrial enterprises and civil cases of consumer goods businesses, primarily in large enterprise resource balance model, and development of the concentration of resources in the enterprise model; and one-time investment is completed, to serve as a profitable value-added service industry, primarily to maximize their resources, while resource replacement model is an important means of marketing services. N Hotel is an old four-star hotel with 500 rooms in the hotel industry is highly competitive today, the benefits have fallen sharply, the occupancy rate is only 34% in 2004, spent 30 million to conduct an internal refurbishment, but it will not do much after the opening The improvement in the occupancy rate was hovering just 40% due to see the author’s ‘speed market’ theory and the case of quick-start the market, so finding spare bodies to find solutions. After an investigation, because of course there are hotels operating strategy, but mainly due to structural reasons, the demand far exceeds the number of local hotels. Spare body brainstorming session from the night 8:01 to 5:00 straight to open the author of the project team made three sets of operating mode neither agree, in fact three options from the profit model and resource model to a strategy, communication, system, details, are good, reflecting the theory and actual combat boys literacy. Some elements of the traditional marketing, to grasp the very place, but in order to ‘speed market’ and ask to see, in the model always felt that a lack of some core things that will be difficult in the immediate blow. At this time of a client Miss Zhang Ming, director of the words of what looks like a jo