Respect is a virtue - respect for cultural documentary into the planning.doc

 PAGE \* MERGEFORMAT 13 Respect is a virtue - respect for cultural documentary into the planning In 2002, the Baoji Post Office in the context of their own advantages and depth of insight into the market, based on the leadership and guidance in the relevant decision-making, initiate a major reform measures will be targeting liquor industry ever since struck up with the white wine. After six months of market operation, can be said that the Post people’s dedication, pragmatic and enterprising in business management, market development and promotion, this has already made considerable progress, and this has enabled the Post proud. But the current weakness in liquor-making industry and marketing difficulties, it can not be relieved, enterprises have to face more deep-seated problems. As the Post and one of China’s four wines Xifeng Liquor cooperation, and therefore doomed from the outset to be Chushoubufan. Standing on the shoulders of giants, by boat out to sea, but also with ‘respect’ for product development concept, self-contained camp, which is liquor brand management context, can be described as a step ahead, but also to the vicious competition of the liquor market, adding a bit of novelty. However, we must also see that just having a good name and active operation of the market is not enough, this often results in the concept of brand personality devoid of overdraft and products, which is only a leading position in the liquor 1,2 years not uncommon today. Liquor sales must be emotional demands and the concept of big brand mapping, which is dependent on JLF’s unique culture and the success of the wonderful blessing of the office. Therefore, take the right first step, based on better be a good next step, to form the core concept of respect for culture, systems, and to respect the culture of the operation strategy of relying on the brand. In the company’s market-oriented operation, from management and marketing to implement a unified image and pace so as to