Resources can not be extended as a strategic element of.doc

 PAGE \* MERGEFORMAT 5 Resources can not be extended as a strategic element of In the food industry, resources, and increased number of enterprises attach great importance to the strategic elements, such as: some roasted enterprises as its raw material resources of a product strategy for the core, and comprehensive development around this resource, such as peanuts or walnuts, extension the roasted seeds and nuts, beverages, candy, condiments and other category structure, and some dried beef cattle enterprises will focus on the resources, the development of beef jerky, beef sauce and bone powder products, as well as the frozen food business will be by means of the original introduction of ice cream, cold chain resources, products, or frozen beverage companies have also introduced rice products, and many health care products companies, will continue its resources seized the opportunity and health care products related to food or beverages, such as Harbin Pharmaceutical Liu Chang introduced slim lady weight loss Drink, Hong Kong launched the Kyoto Nim Chi Yun Temple brand soft drinks ... ... However, the practice of these enterprises in fact have hidden a great “trap”, which appears to be very consistent with the practice of conventional logic, if passed, up to the strategic level, it may cause great harm to the business! If the general product just around the complementary resources, such tactical operations on the business is good, but if the resources around strategic layout, it means that companies choose a diversified development strategy, it is precisely this practice often leads to enterprises fall into the “diversity” expansion of the “trap”! In fact, the resources are not as a strategic extension of elements to be considered. Why say this is because the extension of resources as the core elements of a strategic consideration, will lose business to the core competencies into danger! Such as a home business enterprises peanut roasted seeds and nuts,