Relationship Marketing- Heart knowing each other customers.doc

 PAGE \* MERGEFORMAT 4 Relationship Marketing: Heart knowing each other customers If you ask marketing personnel working in the act lacks What is the purpose? Most would answer: the establishment of long-term relationships with customers. However, in the past, most advertising and marketing activities, in particular the specific product marketing activities and may often result in the relationship between brands and consumers is just flash in the pan, rather than an in-depth Xinlingzhiyue. All this is changing now because of the development of marketing led to a radical change. Because from the network, pay-TV and other new technology, competition, and the mass media is losing its core customer base control. Moreover, the media market itself is also divided into a discrete market segment. Technology integration is a decisive factor leading to change. As the boundaries between networks and TV more and more diluted, with a single user to communicate, to attract their attention and makes them repeat customers than the average for 30-second TV ad the need for a more targeted marketing strategy. Because of all this, loyalty and relationship marketing constitute the two major trends in the future of marketing. For the franchise, because of brand development and marketing by the Hui people in the local dual marketing goals, which have special significance. Because they are so affected by Hsu in attempting to shape the overall brand of the same time, can develop the loyalty of the local market. According to some Australian franchise successful experience in marketing costs and objectives of the effectiveness of spending on marketing, relationship marketing, the effectiveness of the most efficient. What is relationship marketing? With key customers to establish ‘one to one’ relationship or dialogue of any marketing strategy, the basic can be called a relationship marketing or loyalty marketing. There are currently focused on, as it not only the ‘background’ is as